Barilla vs Dolce Italia Foods · Bay Area shelf head-to-head
Barilla and Dolce Italia Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineupDolce Italia Foods sits further up the premium end
Barilla
Dolce Italia Foods
55
brand power
43
51
products
15
4
categories
2
22
subcategories
10
15
grocers
13
27.4¢
price per oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Dolce Italia Foods
Distribution · 30% of score63·54
D
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
only Dolce Italia Foods
no top category Barilla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barilla · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Dolce Italia Foods
