Beckmann's vs Starter Bakery · Bay Area shelf head-to-head
Beckmann's and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's is in more Bay Area grocersStarter Bakery fields the deeper lineup
Beckmann's
Starter Bakery
51
brand power
51
29
products
36
2
categories
7
11
subcategories
14
14
grocers
8
43.4¢
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Starter Bakery
Distribution · 30% of score58·33
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Starter Bakery
