Bella Sun Luci vs Bragg · Bay Area shelf head-to-head
Bella Sun Luci and Bragg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersBragg fields the deeper lineupBella Sun Luci sits further up the premium end
Bella Sun Luci
Bragg
31
brand power
70
8
products
28
2
categories
9
2
subcategories
11
8
grocers
18
54.4¢
price per fl oz
52.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bella Sun Luci▭ Bragg
Distribution · 30% of score33·75
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 2 SKUs
<1% of shelf
only Bella Sun Luci
no top category Bragg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bella Sun Luci · 1
only Bragg · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bella Sun Luci · Bragg
