Bellino vs Monte Pollino · Bay Area shelf head-to-head
Bellino and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineup
Bellino
Monte Pollino
8
brand power
62
3
products
60
2
categories
18
3
grocers
14
$7.49
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellino▭ Monte Pollino
Distribution · 30% of score13·58
B
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bellino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bellino · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellino · Monte Pollino