Bernardini vs Sabatino Tartufi · Bay Area shelf head-to-head
Bernardini and Sabatino Tartufi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sabatino Tartufi carries more Brand PowerSabatino Tartufi is in more Bay Area grocersSabatino Tartufi fields the deeper lineupBernardini sits further up the premium end
Bernardini
Sabatino Tartufi
19
brand power
45
3
products
16
3
categories
11
4
grocers
6
$3.91
price per oz
$2.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bernardini▭ Sabatino Tartufi
Distribution · 30% of score17·25
B
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bernardini
no top category Sabatino Tartufi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bernardini · 3
only Sabatino Tartufi · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bernardini · Sabatino Tartufi
