Bertolli vs Genova Delicatessen · Bay Area shelf head-to-head
Bertolli and Genova Delicatessen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertolli carries more Brand PowerBertolli is in more Bay Area grocersBertolli fields the deeper lineup
Bertolli
Genova Delicatessen
46
brand power
25
34
products
10
7
categories
4
10
subcategories
6
8
grocers
6
$8.71
avg price
$12.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertolli▭ Genova Delicatessen
Distribution · 30% of score33·25
B
G
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score94·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals10 vs 5 SKUs
B
1% of shelf
only Bertolli
only Genova Delicatessen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertolli · 3
only Genova Delicatessen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertolli · Genova Delicatessen
