Bettr Bowl vs Chef Hak's · Bay Area shelf head-to-head
Bettr Bowl and Chef Hak's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bettr Bowl carries more Brand PowerBettr Bowl is in more Bay Area grocersBettr Bowl fields the deeper lineupBettr Bowl sits further up the premium end
Bettr Bowl
Chef Hak's
40
brand power
19
14
products
4
6
categories
4
5
grocers
1
81.9¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bettr Bowl▭ Chef Hak's
Distribution · 30% of score21·4
B
C
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bettr Bowl
only Chef Hak's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bettr Bowl · 5
only Chef Hak's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bettr Bowl · Chef Hak's