Beyond Meat vs Morning Star Farms · Bay Area shelf head-to-head
Beyond Meat and Morning Star Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat is in more Bay Area grocers
Beyond Meat
Morning Star Farms
56
brand power
52
22
products
22
7
categories
4
9
subcategories
5
17
grocers
11
74.3¢
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ Morning Star Farms
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives7 vs 12 SKUs
5% of shelf
only Beyond Meat
only Morning Star Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beyond Meat · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · Morning Star Farms
