Bibigo vs Laoban · Bay Area shelf head-to-head
Bibigo and Laoban, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Bibigo
Laoban
56
brand power
46
30
products
15
11
categories
4
14
subcategories
5
12
grocers
11
$3.83
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Laoban
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods1 vs 1 SKUs
<1% of shelf
only Laoban
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bibigo · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Laoban
