Big Green Organic Food vs Jovial · Bay Area shelf head-to-head
Big Green Organic Food and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupBig Green Organic Food sits further up the premium end
Big Green Organic Food
Jovial
20
brand power
63
9
products
40
3
categories
12
4
subcategories
23
2
grocers
18
91.8¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Green Organic Food▭ Jovial
Distribution · 30% of score8·75
B
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Green Organic Food · 0
no exclusive doors — everywhere Big Green Organic Food is, Jovial is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Green Organic Food · Jovial
