Big Mountain Foods vs Hodo · Bay Area shelf head-to-head
Big Mountain Foods and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineup
Big Mountain Foods
Hodo
27
brand power
57
5
products
19
3
categories
6
3
subcategories
7
5
grocers
17
76.9¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Mountain Foods▭ Hodo
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives1 vs 2 SKUs
1% of shelf
only Big Mountain Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Mountain Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Mountain Foods · Hodo
