Big Picture Foods vs Delallo · Bay Area shelf head-to-head
Big Picture Foods and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Big Picture Foods
Delallo
30
brand power
63
11
products
79
4
categories
23
5
subcategories
31
4
grocers
15
91.8¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Picture Foods▭ Delallo
Distribution · 30% of score17·63
B
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Picture Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Picture Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Picture Foods · Delallo
