Big Picture Foods vs Divina · Bay Area shelf head-to-head
Big Picture Foods and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Big Picture Foods
Divina
30
brand power
69
11
products
77
4
categories
14
5
subcategories
20
4
grocers
20
91.8¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Picture Foods▭ Divina
Distribution · 30% of score17·83
B
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Picture Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Picture Foods · 0
no exclusive doors — everywhere Big Picture Foods is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Picture Foods · Divina
