Bilinski's vs Amylu · Bay Area shelf head-to-head
Bilinski's and Amylu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amylu carries more Brand PowerAmylu fields the deeper lineupBilinski's sits further up the premium end
Bilinski's
Amylu
30
brand power
50
11
products
28
1
categories
9
4
subcategories
10
6
grocers
6
85.3¢
price per oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bilinski's▭ Amylu
Distribution · 30% of score25·25
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bilinski's
no top category Amylu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bilinski's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bilinski's · Amylu
