Bio Orto vs Rao's · Bay Area shelf head-to-head
Bio Orto and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupBio Orto sits further up the premium end
Bio Orto
Rao's
34
brand power
66
9
products
79
7
categories
6
3
grocers
21
$1.25
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bio Orto▭ Rao's
Distribution · 30% of score13·88
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bio Orto · 0
no exclusive doors — everywhere Bio Orto is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bio Orto · Rao's
