Bionaturae vs Crofter's · Bay Area shelf head-to-head
Bionaturae and Crofter's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineupBionaturae sits further up the premium end
Bionaturae
Crofter's
61
brand power
12
40
products
5
9
categories
1
19
subcategories
1
18
grocers
4
$5.78
avg price
$7.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ Crofter's
Distribution · 30% of score75·17
B
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crofter's
no top category Bionaturae doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · Crofter's