Birds Eye vs Stahlbush Island Farms · Bay Area shelf head-to-head
Birds Eye and Stahlbush Island Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stahlbush Island Farms is in more Bay Area grocersBirds Eye fields the deeper lineupStahlbush Island Farms sits further up the premium end
Birds Eye
Stahlbush Island Farms
51
brand power
54
64
products
27
5
categories
3
10
subcategories
6
9
grocers
14
32.9¢
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Stahlbush Island Farms
Distribution · 30% of score38·58
B
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birds Eye
only Stahlbush Island Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birds Eye · 3
only Stahlbush Island Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Stahlbush Island Farms
