Blue Bottle vs Starbucks · Bay Area shelf head-to-head
Blue Bottle and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerBlue Bottle is in more Bay Area grocersStarbucks fields the deeper lineupBlue Bottle sits further up the premium end
Blue Bottle
Starbucks
39
brand power
58
10
products
139
1
categories
11
2
subcategories
14
16
grocers
13
63.7¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Bottle▭ Starbucks
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Bottle
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Bottle · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Bottle · Starbucks
