Boar's Head vs Bolani · Bay Area shelf head-to-head
Boar's Head and Bolani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBolani is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
Bolani
58
brand power
44
173
products
14
20
categories
5
49
subcategories
6
10
grocers
11
$1.14
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Bolani
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads9 vs 1 SKUs
3% of shelf
only Boar's Head
only Bolani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 4
only Bolani · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Bolani