Boar's Head vs Cheese Brothers · Bay Area shelf head-to-head
Boar's Head and Cheese Brothers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupCheese Brothers sits further up the premium end
Boar's Head
Cheese Brothers
58
brand power
33
173
products
48
20
categories
2
49
subcategories
7
10
grocers
1
$1.14
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Cheese Brothers
Distribution · 30% of score42·4
C
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Cheese Brothers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boar's Head · 10
only Cheese Brothers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Cheese Brothers
