Boar's Head vs Three Little Pigs · Bay Area shelf head-to-head
Boar's Head and Three Little Pigs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Little Pigs is in more Bay Area grocersBoar's Head fields the deeper lineupThree Little Pigs sits further up the premium end
Boar's Head
Three Little Pigs
58
brand power
54
173
products
32
20
categories
7
10
grocers
13
$1.14
price per oz
$1.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Three Little Pigs
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Three Little Pigs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 3
only Three Little Pigs · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Three Little Pigs
