Bob's Red Mill vs Kellogg's Frosted Mini-wheats · Bay Area shelf head-to-head
Bob's Red Mill and Kellogg's Frosted Mini-wheats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 22 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Kellogg's Frosted Mini-wheats
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Kellogg's Frosted Mini-wheats
