Bob's Red Mill vs Nana Joes Granola · Bay Area shelf head-to-head
Bob's Red Mill and Nana Joes Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupNana Joes Granola sits further up the premium end
Bob's Red Mill
Nana Joes Granola
81
brand power
45
210
products
15
25
categories
2
22
grocers
14
47.6¢
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Nana Joes Granola
Distribution · 30% of score92·58
carried in 22 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Nana Joes Granola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Nana Joes Granola
