Lining them up…
Bob's Red Mill and Pereg Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 22 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Pereg Natural Foods
210 products in the catalog·3 products in the catalog
spans 25 categories · 51 subcategories·spans 1 category · 2 subcategories
~8% average share on the shelves it competes on·~2% average share on the shelves it competes on
no exclusive doors — everywhere Pereg Natural Foods is, Bob's Red Mill is too.