Bob's Red Mill vs The Real Cereal Company · Bay Area shelf head-to-head
Bob's Red Mill and The Real Cereal Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupThe Real Cereal Company sits further up the premium end
Bob's Red Mill
The Real Cereal Company
81
brand power
26
210
products
4
25
categories
1
51
subcategories
1
22
grocers
10
47.6¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ The Real Cereal Company
Distribution · 30% of score92·42
T
carried in 22 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only The Real Cereal Company
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bob's Red Mill · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · The Real Cereal Company
