Bob's Red Mill vs Truroots · Bay Area shelf head-to-head
Bob's Red Mill and Truroots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupTruroots sits further up the premium end
Bob's Red Mill
Truroots
81
brand power
26
210
products
6
25
categories
2
51
subcategories
3
22
grocers
7
47.6¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Truroots
Distribution · 30% of score92·29
T
carried in 22 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Truroots
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bob's Red Mill · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Truroots
