Bob's vs Kraft · Bay Area shelf head-to-head
Bob's and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineup
Bob's
Kraft
16
brand power
60
5
products
65
2
categories
9
4
subcategories
23
3
grocers
13
$9.80
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's▭ Kraft
Distribution · 30% of score13·54
B
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 8 SKUs
only Bob's
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bob's · 0
no exclusive doors — everywhere Bob's is, Kraft is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's · Kraft