Bolani vs Boar's Head · Bay Area shelf head-to-head
Bolani and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBolani is in more Bay Area grocersBoar's Head fields the deeper lineup
Bolani
Boar's Head
44
brand power
58
14
products
173
5
categories
20
6
subcategories
49
11
grocers
10
$1.15
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolani▭ Boar's Head
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips and Spreads1 vs 9 SKUs
1% of shelf
only Bolani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolani · Boar's Head