Bonfire Burritos vs Amy's Kitchen · Bay Area shelf head-to-head
Bonfire Burritos and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Bonfire Burritos
Amy's Kitchen
24
brand power
69
5
products
139
2
categories
14
2
subcategories
22
5
grocers
19
76.0¢
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonfire Burritos▭ Amy's Kitchen
Distribution · 30% of score21·79
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonfire Burritos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonfire Burritos · 0
no exclusive doors — everywhere Bonfire Burritos is, Amy's Kitchen is too.
only Amy's Kitchen · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonfire Burritos · Amy's Kitchen
