Bragg vs California Olive Ranch · Bay Area shelf head-to-head
Bragg and California Olive Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerCalifornia Olive Ranch is in more Bay Area grocersBragg fields the deeper lineupCalifornia Olive Ranch sits further up the premium end
Bragg
California Olive Ranch
70
brand power
51
28
products
20
9
categories
2
11
subcategories
3
18
grocers
19
52.7¢
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bragg▭ California Olive Ranch
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings2 vs 4 SKUs
1% of shelf
only California Olive Ranch
no top category Bragg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bragg · California Olive Ranch
