Bragg vs Goldthread Tonics · Bay Area shelf head-to-head
Bragg and Goldthread Tonics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersBragg fields the deeper lineupGoldthread Tonics sits further up the premium end
Bragg
Goldthread Tonics
70
brand power
22
28
products
6
9
categories
2
11
subcategories
5
18
grocers
8
52.7¢
price per fl oz
53.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bragg▭ Goldthread Tonics
Distribution · 30% of score75·33
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goldthread Tonics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bragg · Goldthread Tonics