Bragg vs Heinz · Bay Area shelf head-to-head
Bragg and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersHeinz fields the deeper lineupBragg sits further up the premium end
Bragg
Heinz
70
brand power
58
28
products
42
9
categories
5
11
subcategories
13
18
grocers
16
52.7¢
price per fl oz
28.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bragg▭ Heinz
Distribution · 30% of score75·67
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 26 SKUs
<1% of shelf
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bragg · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bragg · Heinz
