Bragg vs Kikkoman · Bay Area shelf head-to-head
Bragg and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerKikkoman fields the deeper lineupBragg sits further up the premium end
Bragg
Kikkoman
70
brand power
64
28
products
66
9
categories
9
11
subcategories
16
18
grocers
18
52.7¢
price per fl oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bragg▭ Kikkoman
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kikkoman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bragg · Kikkoman
