Bragg vs Organic Girl · Bay Area shelf head-to-head
Bragg and Organic Girl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerOrganic Girl sits further up the premium end
Bragg
Organic Girl
70
brand power
64
28
products
29
9
categories
1
11
subcategories
1
18
grocers
18
$2.88
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bragg▭ Organic Girl
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Girl
no top category Bragg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bragg · Organic Girl