British Organic Dairy Co. vs Kraft · Bay Area shelf head-to-head
British Organic Dairy Co. and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineupBritish Organic Dairy Co. sits further up the premium end
British Organic Dairy Co.
Kraft
10
brand power
60
2
products
65
1
categories
9
1
subcategories
23
4
grocers
13
$1.52
price per oz
71.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ British Organic Dairy Co.▭ Kraft
Distribution · 30% of score17·54
B
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only British Organic Dairy Co.
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only British Organic Dairy Co. · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: British Organic Dairy Co. · Kraft