Lining them up…
Brooklyn Delhi and Muso From Japan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Muso From Japan
12 products in the catalog·28 products in the catalog
spans 4 categories · 7 subcategories·spans 11 categories · 17 subcategories
~4% average share on the shelves it competes on·~3% average share on the shelves it competes on