Burt's Bees vs Neutrogena · Bay Area shelf head-to-head
Burt's Bees and Neutrogena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineupNeutrogena sits further up the premium end
Burt's Bees
Neutrogena
57
brand power
39
32
products
9
8
categories
5
10
subcategories
6
4
grocers
3
30.7¢
price per item
52.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burt's Bees▭ Neutrogena
Distribution · 30% of score17·13
N
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neutrogena
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burt's Bees · 2
only Neutrogena · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burt's Bees · Neutrogena
