Busseto Foods vs Boar's Head · Bay Area shelf head-to-head
Busseto Foods and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Busseto Foods
Boar's Head
47
brand power
58
22
products
173
6
categories
20
6
subcategories
49
10
grocers
10
$1.46
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Busseto Foods▭ Boar's Head
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats1 vs 50 SKUs
<1% of shelf
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Busseto Foods · 4
only Boar's Head · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Busseto Foods · Boar's Head
