Cadia vs Libby's · Bay Area shelf head-to-head
Cadia and Libby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia fields the deeper lineupLibby's sits further up the premium end
Cadia
Libby's
57
brand power
41
194
products
11
54
categories
7
10
grocers
10
37.0¢
price per oz
38.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Libby's
Distribution · 30% of score42·42
L
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Libby's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Libby's