Cadia vs Mid East · Bay Area shelf head-to-head
Cadia and Mid East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Cadia
Mid East
57
brand power
37
194
products
15
54
categories
7
10
grocers
4
37.0¢
price per oz
58.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Mid East
Distribution · 30% of score42·17
M
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Legumes5 vs 1 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Mid East
