Cadia vs Mindful Organics · Bay Area shelf head-to-head
Cadia and Mindful Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Cadia
Mindful Organics
57
brand power
20
194
products
4
54
categories
3
10
grocers
1
37.0¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Mindful Organics
Distribution · 30% of score42·4
M
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 9
only Mindful Organics · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Mindful Organics