Cadia vs Tiptree · Bay Area shelf head-to-head
Cadia and Tiptree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Cadia
Tiptree
57
brand power
7
194
products
6
54
categories
1
10
grocers
2
$5.49
avg price
$12.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Tiptree
Distribution · 30% of score42·8
T
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Tiptree
no top category Cadia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Tiptree