Caggiano vs Amylu · Bay Area shelf head-to-head
Caggiano and Amylu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amylu carries more Brand PowerAmylu is in more Bay Area grocersAmylu fields the deeper lineup
Caggiano
Amylu
22
brand power
50
5
products
28
1
categories
9
3
subcategories
10
1
grocers
6
$11.69
avg price
$9.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caggiano▭ Amylu
Distribution · 30% of score4·25
C
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caggiano
no top category Amylu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caggiano · 0
no exclusive doors — everywhere Caggiano is, Amylu is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caggiano · Amylu