Califia Farms vs International Delight · Bay Area shelf head-to-head
Califia Farms and International Delight, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineup
Califia Farms
International Delight
69
brand power
23
61
products
10
11
categories
2
12
subcategories
3
19
grocers
3
19.0¢
price per fl oz
21.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ International Delight
Distribution · 30% of score79·13
I
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Califia Farms
only International Delight
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · International Delight