Califia Farms vs Nutpods · Bay Area shelf head-to-head
Califia Farms and Nutpods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupNutpods sits further up the premium end
Califia Farms
Nutpods
69
brand power
50
61
products
29
11
categories
2
12
subcategories
2
19
grocers
14
19.0¢
price per fl oz
35.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Nutpods
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream1 vs 1 SKUs
<1% of shelf
only Califia Farms
only Nutpods
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Califia Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Nutpods
