Califia Farms vs Planet Oat · Bay Area shelf head-to-head
Califia Farms and Planet Oat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupCalifia Farms sits further up the premium end
Califia Farms
Planet Oat
69
brand power
38
61
products
13
11
categories
2
12
subcategories
2
19
grocers
7
19.0¢
price per fl oz
10.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Planet Oat
Distribution · 30% of score79·29
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Creamers19 vs 2 SKUs
10% of shelf
only Califia Farms
only Planet Oat
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Califia Farms · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Planet Oat
