Califia Farms vs Stok · Bay Area shelf head-to-head
Califia Farms and Stok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupCalifia Farms sits further up the premium end
Califia Farms
Stok
69
brand power
28
61
products
9
11
categories
2
19
grocers
4
19.0¢
price per fl oz
16.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Stok
Distribution · 30% of score79·17
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Califia Farms
only Stok
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Stok
