C&h vs Wholesome · Bay Area shelf head-to-head
C&h and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupWholesome sits further up the premium end
C&h
Wholesome
47
brand power
61
17
products
43
3
categories
6
4
subcategories
12
13
grocers
19
19.5¢
price per oz
77.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C&h▭ Wholesome
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies5 vs 7 SKUs
only C&h
no top category Wholesome doesn’t also play in.
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only C&h · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C&h · Wholesome
