Cappello's vs Mamma Emma · Bay Area shelf head-to-head
Cappello's and Mamma Emma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineup
Cappello's
Mamma Emma
62
brand power
35
20
products
15
8
categories
3
10
subcategories
3
13
grocers
10
92.5¢
price per oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cappello's▭ Mamma Emma
Distribution · 30% of score54·42
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mamma Emma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cappello's · Mamma Emma
