Carnation vs Let's Do Organic · Bay Area shelf head-to-head
Carnation and Let's Do Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Do Organic carries more Brand PowerLet's Do Organic is in more Bay Area grocersLet's Do Organic fields the deeper lineupCarnation sits further up the premium end
Carnation
Let's Do Organic
31
brand power
59
7
products
21
2
categories
9
3
subcategories
12
12
grocers
19
37.8¢
price per fl oz
57.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carnation▭ Let's Do Organic
Distribution · 30% of score50·79
L
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carnation
no top category Let's Do Organic doesn’t also play in.
only Let's Do Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carnation · 1
only Let's Do Organic · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carnation · Let's Do Organic
